SoMe Index is an alternative way of tracking publisher performance. Traditionally such performance measuring has been based on sample data and estimation. SoMe Index takes real, accurate social engagement data around articles and posts made by publishers. Engagement correlates strongly with traffic data, so comparing publishers using SoMe Index is the most accurate way available to compare publishers.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland and Sweden. SoMe Index is planned to launch in Norway, Germany and France during 2016.