Content that Works on LinkedIn is Different
Top publishers on LinkedIn are different. They are often less familiar than the traditional top performers on other social media networks like Facebook. On LinkedIn, smaller business news and technology news outperform tabloids. The General News publishers, that do well on other platforms, may do great on LinkedIn – but they may also vanish from the top altogether. LinkedIn is different, and its impact is growing.
This review lists top 10 best performing stories on LinkedIn by Swedish, Danish, Norwegian and Finnish publishing companies. The list is based on Q2 2017 LinkedIn engagement data from SoMe Index. For more insight about Nordic and European publishers’ LinkedIn performance, Take a look at SoMe Index LinkedIn publisher ranking for Q2, 2017.