Welcome to week 27!
We’ve got an exciting change in Norway. TV 2 has stayed on top ever since we launched our Norwegian edition, but this week public broadcaster NRK ascends to the top for the very first time with a solid 563,000 total engagement. Broadcaster TV 2 ends up in second place with only slightly less, 543,000, while tabloid VG holds on to third place with 309,000 engagement.
Aftonbladet won Sweden last week but this week they can’t help but to make way for rival Expressen, claiming victory with just over 1 million total engagement. Aftonbladet comes in second with 819,000 and viral site Newsner wraps up the top three with 786,000 engagement.
In France, sport site L’EQUIPE nearly doubles its engagement from last week’s 2,4 million to this week’s 4,3 million! 20 Minutes remains the country’s most engaging news media with its 2,8 million engagement (up from 1,8 million last week) and another sport site Le Meilleur du Football claims third place with 2,1 million engagement, moving up from fifth place last week. Engagement for the top contenders is up across the board, last week being the the final week of Euro 2016 games with Portugal winning the championship on Sunday night. It will be exciting to see what kind of effect the end of football games has on next week’s results.
No changes in the Finnish top three as Ilta-Sanomat remains on top with 737,000 engagement, followed by rival Iltalehti at 680,000 and public broadcaster Yleisradio with 592,000 engagement. The lower half of the top 10 is in flux, with lifestyle site Hidasta elämää and entertainment media Stara climbing up slightly since last week.
Finally, let’s take a look at some of the top posts from last week.
Yle Urheilu knocks it out of the park covering Heather Watson and Henri Kontinen’s historical triumph in Wimbledon mixed doubles. Kontinen thus became the first Finn ever to win an adults’ Grand Slam tournament. 27000 On-Post engagement with another 22000 Web Shares for a total of 49000 engagement.
This viral quote from Swedish viral site The typical jag has earned 35600 On-Post engagement, with no Web Shares as this is a native Facebook photo post.
NRK Sport provides the best post of the week in Norway, with Norwegian running brothers Filip and Henrik Ingebrigtsen winning gold and bronze respectively in the Men’s 1500 metres event of the 2016 European Athletics Championships held in Amsterdam. 21600 On-Post engagement and another 16250 Web Shares for a total of 37850 engagement.
Finally, we’ve got this native video post from Le Meilleur du Football showing the Icelandic football team’s triumphant return to Reykjavík. 7,2 million views and 294188 On-Post engagement for this baby, with no Web Shares of course.
That’s all for this time – see you here next week!
The data described in this blog post is available at SoMe Index.
SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland, Sweden, Norway and France. SoMe Index is planned to launch in Germany during 2016.
