It’s a week of comebacks!

Finnish tabloid Iltalehti surges back to pole position, capitalizing on the social success of topics such as Finnish sports commentator Antero Mertaranta’s possible comeback in the 2018 Winter Olympics.

In Sweden, Expressen returns from a brief visit to the second spot, breaking the one million mark in total engagement for the first time since week 11. Happy news from the Royal family tend to do well on social and this week is no exception, with a royal baby born to Princess Sofia and Prince Carl Philip becoming the most popular topic of the week by far.

The Finnish top 5, usually populated by media organizations and them only, is disrupted this week by socially relevant grocery store Jounin Kauppa rising up, pushing daily newspaper Helsingin Sanomat down a rank to #6.

Dagens Industri builds a considerable gap to the runners-up in Swedish Business news this week by tackling political topics such as the resignation of Swedish Minister for Housing Mehmet Kaplan and Deputy Prime Minister Åsa Romson’s statements on SVT concerning the 9/11 attacks.

It’s only Tuesday, but it already looks like we’re going to see big numbers for Finnish publishers this week with the Finnish U18 Ice Hockey team winning the World Championship over beloved rival Sweden. See you here next week!

The data described in this blog post is available at SoMe Index.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland and Sweden. SoMe Index is planned to launch in Norway, Germany and France during 2016.