SoMe Index, week 15

We’re seeing a drop in total engagement for the major players in Finland this week with no-one breaking the half a million total engagement mark. Ilta-Sanomat holds on tightly to the crown and builds a gap to the other contenders while rival tabloid Iltalehti moves down a rank and public broadcaster Yleisradio claims second place, supported by its well-performing Kioski and Sports subpages.

TV personality Arman Alizad becomes the first celebrity to enter the top five, zooming past daily newspaper Helsingin Sanomat with another popular post concerning his new show. The post alone would rank 13th in this week’s rankings. Quite a feat!

Elite League finalists Tappara and HIFK jump into the top 15 this week and we might just keep seeing them there until the season is over. Meanwhile, Seiska moves up in the Entertainment rankings, presenting a challenge to Iltalehti.

In Sweden, after ten weeks of no changes to the top trio, viral news service Newsner makes a bold move and claims top position, surpassing hard-hitting tabloids Aftonbladet and Expressen. Footballer Zlatan Ibrahimovic, a world class athlete in his own right, takes fourth place ahead of broadcaster TV4, rounding up the top five.

In Entertainment, Nöjesbladet and Expressen Nöje are comfortably ahead of the rest of the pack. Outside of tabloids and broadcasters, Metro Sverige wins the General News category, with Göteborgs-Posten and Dagens Nyheter claiming second and third places respectively.

The data described in this blog post is available at SoMe Index.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland and Sweden. SoMe Index is planned to launch in Norway, Germany and France during 2016.