SoMe Index, week 17

Let’s start by stating the obvious: Finns love their ice hockey.

And what a week to be a hockey fan in Finland! The U18 team has won the World championship for the first time since 2000 and the Elite League season came to an end with Tampere-based Tappara (170,149) winning gold (and social media, we might add) over Helsinki rivals HIFK (30,548).

Ilta-Sanomat makes a leap from 526k weekly engagement to an amazing 730k, perhaps the highest figure we’ve ever seen from a Finnish Facebook page and not far from the Swedish top spot. Well done!

While Iltalehti moves down a rank, Finnish top contenders are still all winners this week: Iltalehti goes from 544k to 622k weekly engagement, public broadcaster Yleisradio from 414k to 584k and MTV from 338k to 559k, the greatest percentage change we’ve seen this week from a major player.

In Sweden, the overall top three remains unchanged with Newsner at third place gaining engagement while top dog Expressen and runner-up Aftonbladet don’t quite hit their last week’s stride.

Outside of tabloids, Metro Sverige leads the Swedish General News category ahead of dailies Svenska Dagbladet and Dagens Nyheter with Yleisradio at the helm for Finland.

Newsner and Uppskattat-owned Arvostettu continue dominating the Viral News category in both countries, the first being further supplemented by an array of successful subpages. In Finnish Lifestyle, Hidasta elämää has been on top ever since we started while Sweden has a more even playing field, with a defined top three.

We’ll be adding something new and exciting here next week so stay tuned for more!

The data described in this blog post is available at SoMe Index.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland and Sweden. SoMe Index is planned to launch in Norway, Germany and France during 2016.