SoMe Index, week 24

We’ve got a special treat for you this week: SoMe Index is now live in France!

The UEFA Euro 2016 games are held in France this time around and it’s no wonder the king of sports is the talk of the town.

Sports daily L’Équipe wins French social media this week, generating a massive 2.1 million engagement. Daily newspaper 20 Minutes comes in second with just over 1 million Facebook page engagement and a very healthy 758,000 Website shares, for a total of 1.76 million. The effect of football is seen here as well, with roughly one seventh of the paper’s Website shares coming from its Sport section. Broadcaster BFMTV takes third place, earning 1.4 million engagement.

In seventh place, most of FRANCE 24‘s engagement is generated by its Arabic-language edition. France Télévisions looks to be best at taking a vertical approach to Facebook, making more than 929,000 engagement across nearly two dozen pages.

As far as the main French newspapers and news magazines go, Le Monde is ranked 15th, Le Parisien 16th, Le Figaro 17th, Ouest-France 22nd, Liberation 47th, L’Humanité 74th and La Croix 172nd.

In Sweden, Newsner stays on top for a fourth week in a row with 1.2 million engagement, followed by tabloids Expressen and Aftonbladet both just above 1 million.

Finnish tabloid Iltalehti strikes back to the top after a four-week absence with 614,000 engagement, beating rival Ilta-Sanomat (596,000) and public broadcaster Yleisradio (553,000).

Moving on to Norway, broadcaster TV 2 continues to hold on to the top spot ever since we started tracking them, generating just a bit under half a million engagement. Public broadcaster NRK comes in second with 324,000 engagement and tabloid VG wraps up the top three with a bit over quarter of a million.

Oh, and let’s talk about Pinterest! Sharing website URLs is perhaps not the most popular use of it, and the platform is absolutely dwarfed by Facebook in terms of engagement generated, but nevertheless we’re seeing some publishers stand out. Fashion mag Vogue Paris is the top Pinterest performer in France, closely followed by foodie site Hembakat in Sweden. Lifestyle site Hidasta elämää takes the cake in Finland.

Finally, let’s take a look at some of the top French stories this week:


Foot Mercato brings us the top post of the week with this little guy, son of footballer Dimitri Payet celebrating his father’s goal. The native photo post has earned more than 135,000 engagement so far. The story was also widely reported by other sport sites.


This BFMTV article about the Eiffel tower lit up to pay respect to the Orlando victims has generated 45,000 On-Post engagement and another 29,000 Web Shares.


Charlie Hebdo chime in on the US presidential election with this cover, building a solid 54,000 engagement.

That’s all for week 24 – see you here next week!

The data described in this blog post is available at SoMe Index.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland, Sweden, Norway and France. SoMe Index is planned to launch in Germany during 2016.