SoMe Index, week 26

Welcome to week 26!

Football continues to engage on French social with sports website L’EQUIPE staying on top with a massive 2,4 million engagement. 20 Minutes remains the most engaging French news media with 1,8 million engagement and sports website wraps up the top three with 1,6 million.

In Sweden, we’ve got a refreshing change as Aftonbladet surges to the top for the first time since week 4, churning out a very impressive 1,1 million engagement. Rival tabloid Expressen holds second place with just a bit over 1 million engagement and viral site Newsner comes in third with 943,000.

No changes in Finland this week as leading tabloid Ilta-Sanomat remains on top with 723,000 engagement, followed by rival Iltalehti at 673,000 and public broadcaster Yleisradio with 532,000 total engagement.

In Norway, broadcaster TV 2 once again holds a healthy lead over runner-up NRK with its 604,000 total engagement. Public broadcaster NRK comes in second with 464,000 engagement and leading tabloid VG wraps up the top three with 356,000 engagement.

Finally, let’s take a look at some of the top posts from last week.

Iltalehti’s article on tightening tobacco taxes has Finns smashing the Like button, generating 59000 On-Post engagement and another 34000 Web Shares directly from the website, for a total of 93000 engagement. The article is still getting more than 10 engagement per minute at the moment, making it one of the fastest engaging pieces of Finnish content today despite being five days old!

Aftonbladet provides us with the most engaging piece from Sweden, reporting on mammography screening now becoming free for everyone. The Facebook post has generated 38200 engagement, combined with 30700 Web Shares for a total of 68900 engagement. We agree – not a day too soon!

TV 2 Nyhetene wins Norway with this story about Iceland knocking England out of the Euro 2016 games. Oh, England, you managed to leave Europe twice in a week! 18500 On-Post engagement and 12300 Web Shares for a total of 30800. Or as Icelanders put it: HÚ!

This native video from Le Meilleur du Football with comedian Ahmed Sylla discussing French boss Didier Deschamps and striker Olivier Giroud churned out 208000 On-Post engagement. No Web Shares here, as this is a native Facebook video.

That’s all for this time – see you here next week!

The data described in this blog post is available at SoMe Index.

SoMe Index is powered by EzyInsights, the leading content discovery tool used by publishers. EzyInsights tracks engagement on hundreds of thousands of stories daily, helping newsrooms use data to increase their traffic. SoMe Index uses EzyInsights data to give a clear, accurate view of publisher performance in Finland, Sweden, Norway and France. SoMe Index is planned to launch in Germany during 2016.